Seaside Farmers Market Goers are nuts for
Veronica’s Health Crunch
January is here, and once again we find those New Year’s resolutions in full swing. Maybe your resolution is to complete the 13.1 mile run at the upcoming Seaside Half Marathon? Perhaps you want to eat more wholesome foods? If your intent is to be healthy, the Seaside Farmers Market has amazing choices, including a longtime tasty favorite, Veronica’s Health Crunch.
Looking for fuel while training for her first IronMan Triathlon in 2010, Veronica Geist wanted a snack that would provide the essential nutrients she needed to maximize her potential. Enter her creation: Veronica’s Health Crunch, a 100-percent natural, non-GMO, gluten-free snack made from wholesome healthy ingredients.
This tasty blend of nuts is lightly sweetened with local honey from another market vendor, Register Family Farm. It also is brimming with healthful seeds, dried sweetened fruits and unsweetened shredded coconut. Veronica’s Health Crunch is low in sodium and sugar, and uses cold-pressed oils.
This February marks her eighth year as a vendor at the Seaside Farmers Market. Veronica’s Health Crunch is handmade and dry-roasted. Unlike some granolas, it does not contain oats, assuring it is gluten-free and making it high in protein and fiber.
“We brought 30 bags to the market the first week and sold out in hours. The next week I baked all week to make 90 bags and sold out too,” Geist smiles as she recalls. The business has continued to grow exponentially since its inception.
Geist works alongside her brother, Robbie Geist, and James Rasz to produce as many as 1,600 bags of product per day. Starting with 1,200 square feet of space, they’ve grown to occupy 4,000 square feet and have recently implemented a semi-automatic bagger to help expedite the process. Veronica’s husband, James Penrod, also plays an important role — working on the logistics of the business.
Veronica’s Health Crunch can be a part of any meal of the day. It serves as a great breakfast topping on yogurt or oatmeal, as well as a protein-packed element to salads or wraps. And of course, straight out of the bag is always an option.
Their newest flavor is Sweet Cherry Heat. This creative twist contains sweetened cherries, coconut, sunflower seeds and a little cayenne for kick. The team taste-tested it with market visitors for four months in order to get the balance of flavors perfected.
Seaside’s Modica Market was the first retailer to carry Veronica’s Health Crunch, and their support was paramount to growing the brand. It is now available in Publix and Whole Foods stores statewide. With so many ways to get your hands on Veronica’s Health Crunch, there’s no excuse not to enjoy some today. But it is also quite a treat to meet Veronica, and get the skinny on her products at the Seaside Farmers Market.